Claim your LinkedIn Page before someone else does
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A LinkedIn Page is the public face of a business on LinkedIn. LinkedIn Help says you can create a LinkedIn Page for free, so members can learn about the business, its products or services and its jobs. You need a personal LinkedIn account. Creation works on desktop or the LinkedIn iOS app; it is not supported on Android.
Talk about it at home: jump to the Table Talks
This guide is for small business owners, side hustles and family businesses. Scott Sandberg is a current classroom teacher who has taught personal finance for more than 15 years. The money lesson is simple: treat Page access like the bank login.
Start with a real Page, not a personal profile
LinkedIn says Pages should represent a business or school, not a member profile. Running the business from a personal profile can get that profile flagged as spam or abuse. When you create a Company Page, you confirm you have the right to act on behalf of the company, become the super admin and can assign other admins.
If the Page name already exists, request admin access instead of creating a duplicate. Other blockers include too few connections, a new account that must wait at least one day, an unverified workplace or a URL already in use. Claim the official Page early, with the real company name and website.
Who holds the keys: admin roles
LinkedIn Page admin roles are not all the same.
Super admin has every Page admin permission, including adding and removing admins, editing Page information, posting jobs and deactivating the Page. Only a super admin can manage other admins or buy a Premium Company Page subscription if you choose one later.
Content admin manages Page content, posts (including boosting) and events.
Analyst can view and export analytics.
Only one Page admin role can be assigned per person. Showcase Page admins are not automatic from the parent Page. Give each person the least access they need.
Page verification, without overpromising
A verification badge "helps signal that the Page is an official Page of the organization." Once a Page is verified, employees can verify their workplace. LinkedIn also says verification does not guarantee the accuracy of all content on the Page, and it does not mean LinkedIn endorses you.
Help pages do not all describe eligibility the same way. Some language ties requests to a Premium Company Page super admin. Other language says eligibility may depend on meaningful engagement, or on Ads, Jobs or a Premium Company Page subscription, and that meeting the criteria does not guarantee verification. Free trials of Premium Company Page do not unlock verification. Domain proof can take up to 48 hours in one Help article, or up to ten days in another.
Our advice: open Settings on your own Page and trust what LinkedIn shows for that Page. Do not assume every free Page can verify today. Creating the Page stays free; Premium Company Page is a separate subscription with in-product pricing (we do not quote a price).
Protect the Page like you protect the bank account
LinkedIn Help on ways to protect your LinkedIn Page puts the basics in plain order.
Every admin should turn on two-factor authentication. LinkedIn says it "can greatly reduce unauthorized access," and that each admin protects their own profile "and all Pages that they have admin access to." Use an authenticator app or SMS; the phone number for two-factor authentication will not appear on the personal profile.
Review admin permissions on a schedule and remove people who left. Manage Page messages: restrict members, mark spam, mute or report, or disable messaging if you do not need it.
Lock job posting to owned email domains. A super admin can add domains so only people who verify an address at your company can post jobs as that Page. LinkedIn warns: "If no email domains are added, any member can post a job with your Page as the associated company." That is a money and reputation risk. Keep the Page active so it does not look abandoned.
If someone clones or fakes your Page
LinkedIn Help says that if another Page represents your organization when you already have an established Page, ask LinkedIn support to remove it as a duplicate. If a Page does not belong on LinkedIn, such as a fake, report it from the Page's Home tab: More, then Report abuse (desktop and iOS). If you are super admin of both Pages, you can also ask support to merge duplicate, regional or divisional Pages; merging is not self-serve, cannot be undone and requires naming which Page to keep and which to merge. If a person, not a Page, is impersonating you, use the fake-profile report instead.
Our advice: screenshot it, report it and warn customers without sharing the scammer's link.
Impersonation is not just rude
Federal rules treat business impersonation as an unfair or deceptive practice. The Federal Trade Commission's Impersonation of Government and Businesses rule took effect April 1, 2024 (16 CFR Part 461). It prohibits materially and falsely posing as a business or its officers, and materially misrepresenting affiliation, endorsement or sponsorship, in or affecting commerce. Nonprofits that provide goods or services are included.
The FTC's small-business guidance on stopping business impersonators (September 29, 2025) covers a common setup: a scammer email that looks like it came from your company, asking for passwords, bank numbers or money. Before trouble starts, use email authentication so receiving servers can confirm your mail really came from you, keep patches current and train staff on phishing. If you are spoofed, report to local law enforcement, ReportFraud.ftc.gov and IC3.gov, forward phishing to reportphishing@apwg.org, warn customers soon without hyperlinks in that warning email and point them to IdentityTheft.gov if their data was stolen.
Spot phishing aimed at Page admins
Phishing can arrive by email, text, social direct message or phone. CISA's Recognize and Report Phishing page gives three moves: recognize urgent language, asks for personal or financial info, untrusted short URLs and wrong domains (grammar alone is no longer a reliable tell); resist by not clicking and by reporting; delete without replying or using unsubscribe links inside the phish. If a message might be real, contact the company through a channel you look up yourself.
CISA's Cyber Essentials guide is built for leaders of small businesses and small local agencies; pair it with the Page admin habits above.
Do this now: List every LinkedIn Page admin for your business, confirm each has two-factor authentication on and add your owned email domains for job posts if you hire on LinkedIn.
Teach it this week
Big idea: A LinkedIn Company Page is free to create and serious to protect. Admins need two-factor authentication, least privilege and locked job posting. Impersonation of a business can be illegal under federal rules.
Table Talks (10 minutes)
- Start (2 min): Ask your family: Who in our business or family should be a super admin, and who only needs content or analyst access? Have we claimed the real Page name, or is the business still living on a personal profile?
- Explain (3 min): Go over it together: What would we do first if a customer got a fake email that looked like ours? Does our email provider offer email authentication, and who can check that it is on?
- Try it (4 min): On paper, list current Page admins and the role each should hold. No passwords on screen.
- Wrap-up (1 min): Tonight, have every admin turn on two-factor authentication and open Settings to see whether job posting is limited to your owned email domains.
Education only, not financial, legal, career or tax advice. Not a registered investment adviser. LinkedIn is a trademark of its owner; we are not affiliated with LinkedIn.
Sources
- LinkedIn Help: Create a LinkedIn Page, date checked: Oct 27, 2026
- LinkedIn Help: Ways to protect your LinkedIn Page, date checked: Oct 27, 2026
- Federal Register: Trade Regulation Rule on Impersonation of Government and Businesses, published March 1, 2024, effective April 1, 2024, date checked: Oct 27, 2026
- FTC Business Blog: Small business? Know how to stop a would-be business impersonator, September 29, 2025, date checked: Oct 27, 2026
- CISA: Recognize and Report Phishing, date checked: Oct 27, 2026
- LinkedIn Help: LinkedIn Page admin roles, date checked: Oct 27, 2026
- LinkedIn Help: LinkedIn Page verification, date checked: Oct 27, 2026
- LinkedIn Help: Request verification for your LinkedIn Page, date checked: Oct 27, 2026
- LinkedIn Help: LinkedIn Premium Company Page FAQs, date checked: Oct 27, 2026
- LinkedIn Help: Troubleshoot creating a LinkedIn Page, date checked: Oct 27, 2026
- LinkedIn Help: Report a LinkedIn Page, date checked: Oct 27, 2026
- CISA: Cyber Essentials, date checked: Oct 27, 2026
- ReportFraud.ftc.gov, date checked: Oct 27, 2026
- IC3.gov, date checked: Oct 27, 2026
- IdentityTheft.gov, date checked: Oct 27, 2026
- LinkedIn Help: Merge your LinkedIn Pages for a company, date checked: Oct 27, 2026
- LinkedIn Help: Report fake profiles, date checked: Oct 27, 2026